Page KPI calculator
What it does
Enter last month’s numbers from your platform statistics. The calculator shows the metrics that explain how your page is doing: how many visitors subscribe, how many subscribers stay, and where your earnings come from.
Your metrics
- Visit-to-subscriber rateNew subscribers ÷ profile visits. How well your profile turns visitors into subscribers.
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- Churn rateSubscribers who did not renew ÷ subscribers at the start. Lower is better.
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- Renewal rateThe share of starting subscribers who stayed.
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- Subscribers at the end of the monthStart + new − lost.
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- Earnings per subscriberTotal earnings ÷ average subscribers across the month.
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- Share of earnings from tips and messagesTips, messages and pay-per-view ÷ total earnings.
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KPI calculator: common questions
Improving these numbers is what our content strategy and growth work focuses on. See also the commission calculator.
No. It only measures what already happened, using numbers you enter. It makes no predictions.
It varies by niche, price and how new the page is, so compare yourself with your own previous months rather than anyone else’s figures. A falling churn rate means more people are staying.
No. The calculation happens in your browser and nothing is stored or sent anywhere.
Built for top earners. Open to whoever is next.
Ready to talk about your page?
Start with a one-minute enquiry: your name, where you are based and a profile picture. Add the full application straight after, or later. No commitment either way.
Prefer to read the paperwork first? See how our agreement works