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Should I hire an agency?

Six quick questions, then an honest steer either way. It can just as easily suggest you keep managing the page yourself.

1. How much time do you spend managing your page each week?

Promotion, posting, messages and admin. Not creating content.

2. Do you enjoy the promotion side?

Posting on social media, finding new fans, tracking what works.

3. Do you want help with fan messaging?
4. How important is staying in control of every decision?
5. Are you comfortable with commission-based management?

Most agencies take a percentage of earnings rather than a fixed fee.

6. Where is your page now?

Nothing you choose is saved or sent anywhere.

Your result

Answer all six questions to see your result. 0 of 6 answered.

The short answer

Management tends to make sense when running the page is taking time you would rather spend creating, when promotion or messaging is holding it back, and when you are comfortable paying commission. It also has to pay for itself: if your page earns $3,000 a month after the platform fee and an agency charged a hypothetical 25% of that, you would pay $750, so the page would need to reach $4,000 after fees just for you to keep the same $3,000. If you enjoy the work, have the time, or want to make every decision yourself, self-managing may suit you better for now.

How the tool decides

Each answer nudges the result towards management or towards self-managing, and each one adds a reason you can read. Being uncomfortable with commission always points to self-managing, because commission is how most agencies are paid.

The result is deliberately worded “may”. Six answers cannot see your page, your audience or your goals, so treat it as a way to organise your thinking, not a verdict.

What an agency is really selling

Mostly time and experience: someone else doing the promotion, planning, messaging support and admin, so you can concentrate on creating. Whether that is worth it depends on how much that time is worth to you and whether the page grows enough to cover the commission.

If you only need help in one area, look for that rather than full management. Our services are listed separately for that reason.

The one sum to do first

Commission on net: earnings after the platform fee needed to break even = what you keep now ÷ (1 − commission)

Extra needed each month = that figure − what you keep now

The agency break-even calculator does this for you, on gross or net, with the rate you have been offered.

A worked example

A page earns $3,000 a month after the platform fee. An agency offers a hypothetical 25% on net (an example for the arithmetic only, not a suggested or typical rate).

Agency decision worked example in US dollars
What you keep now$3,000
Break-even after platform fee ($3,000 ÷ 0.75)$4,000
Commission at break-even ($4,000 × 0.25)$1,000
Extra needed each month$1,000

If the page stays at $3,000, you would keep $2,250 and be $750 a month worse off, unless the time you get back is worth that to you.

What to watch out for

  • Anyone who promises a set income or “guaranteed growth”. Nobody can honestly promise that.
  • Being asked to hand over your login password or change payout details to someone else’s account.
  • Contracts with long minimum terms, large exit fees or commission that carries on after you leave.
  • Pressure to sign quickly. A good agency will let you take time and ask questions.
  • Managing more than you need. If only one part of the work is the problem, you may only need help with that part.

General information only, not financial or legal advice. The tool gives a rough steer from your answers and makes no prediction about what any page will earn.

Hiring an agency: common questions

No. It can tell you that self-managing makes more sense for now, and often will. It is a rough guide based on six answers, not advice, and it says nothing about what any page could earn.

That is common. Look at the reasons rather than the headline. If time is the main issue, you might only need help with one area, such as messaging or promotion, rather than full management.

Who owns the account, where payouts go, how commission is calculated, the notice period and how you leave. The agency contract checklist walks through each point.

No. Your answers stay in your browser and disappear when you leave the page.

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  • What is already working on your page
  • What is holding it back
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